The Washington Blade, originally called The Gay Blade, published its first issue on October 5, 1969. Taking its roots from the Mattachine Society of Washington's newsletter in the late 1950s and early 1960s, the Blade was conceived as a way to fill in a perceived gap in the organization of social communications within the gay community of Washington, D.C. The Blade was originally published as a single page and distributed hand-to-hand in a variety of gay bars throughout the city. Afraid of a backlash over the publication, many of the initial authors of writings in the Blade used pen names during the early years of publishing. The initial publications were entirely created by volunteers from the community with two editors, Nancy Tucker and Bart Wenger, leading the helm. Wenger stated the initial goals of the publication were to "...engender a sense of community" and that it was "very important for gays to become acquainted with one another." Published monthly from 1969 to 1973, the newspaper evolved from its original size and shape of a single letter sized paper sheet. In June 1972, the Gay Blade published its first multi-page edition which consisted of four pages and in April 1973, the paper expanded to eight pages and was printed on legal sized paper sheets, stapled in the middle and folded. As the looks of the paper evolved, so did the news coverage. The Gay Blade began to focus less on being a newsletter used to organize the community and more of a newspaper for the community.
In July 1974, the first newsprint edition was published and signaled an evolution in the history of the Gay Blade. A fifth anniversary edition of the paper was not published in October 1974 because of a lack of revenue and interest, marking the only time the paper failed to publish an edition in its history. The new focus on being a newspaper allowed the publication's circulation to grow in 1974 and 1975 from five hundred copies distributed at less than a dozen sites to over 4,000 copies available at thirty-five locations throughout the city. The June 1975 edition of the Blade dropped the word 'Gay' from the title of the publication after it was discovered that a newspaper in New York held the rights to the name Gay Blade. The new name of the publication was now The Blade. Don Michaels, an important voice on the pages of the publication, was named the editor of the paper in January 1978. Michaels began strict enforcement of a policy that prohibited pen names from being used in bylines. By November 1978, the Blade was regularly featuring color printing on its pages and beginning in 1979, the Blade changed into a bi-weekly publication. Starting in October 1980, the name of the publication changed to The Washington Blade and the corporation re-incorporated as a for-profit, employee-owned business. In July 1981, the Blade ran a front-page story entitled "Rare, Fatal Pneumonia Hits Gay Men," making the paper one of the first gay newspapers in the country to write about the disease that has come to be known as AIDS. In November 1981, Don Michaels got promoted to the position of publisher, a position he would hold for over two decades.
The Blade started publishing weekly in January 1983 and coverage shifted to the AIDS crisis and news about this newly emerging disease. The ever-breaking news caused the paper to remain in a heightened state of coverage and nearly exhausted the papers resources with members of the community having to step in to support the work of the Blade. The reporting of the AIDS crisis from this timeframe allowed the newspaper to come of age to the mature and professionally driven publication seen today. In June 1988, the editors of the paper used a computer to layout the paper for the first time. The 1990s saw increases in readership and circulation of the Washington Blade. In April 1993, during the 1993 Gay March on Washington, the paper published its largest edition to date consisting of 216 pages. The paper expanded into new markets and mediums with the 1995 launch of the online version of the Blade, followed two years later with the launching of a sister publication in New York, called the New York Blade. In the later part of the century, coverage was expanded to include local and national news, as well as international news of interest to the LGBT community. (Read more...)
Lynne J. Brown, Publisher
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